What We Believe.What We Promise.
Values only matter when they shape decisions, standards, and behavior. These ten principles guide how we work with one another and with every law firm owner we serve.
What You CanCount On.
If you trust us with your time, money, business, and future, you deserve more than vague assurances. These are the commitments we put in writing.
Six commitments. In writing.
You will always get at least a 5x ROI on every dollar you invest with us; this may take the form of dollars in your bank account or in other ways that matter to you, for example peace of mind, clarity, risk mitigation, etc.
You will have clarity on your goals: Financial, Personal, and Professional including why these goals really, truly matter enough to you such that you will move into action instead of settling for excuses.
You will have a written plan for how each of The 7 Main Parts of Your Business™ can work together to help you achieve your goals. Your plan will make sense. It will be practical. It will trackable & measurable and will not be based on luck or magic.
You will be held accountable for taking action against your plan. You will have access to real-world proven resources (no theories) including training, tools, templates, answers, and explanations, to help you take action against your plan.
You can count on us to know (and care about) what is going on in your business and how that affects your life; one of the ways we do this is by being sure your file including your business plan, budget and KPI's are complete & up to date.
You will be told the truth, even if you hate us for it.
Our Core ValuesIn Practice.
These ten principles guide how we work with one another and with every law firm owner we serve.
Pursuit of Truth = Reality
We want to know what's actually happening. Not what we hope is happening. Not what it feels like is happening. And not what makes any of us feel better. Reality gives us something useful to manage.
Stand For Profit
Profit isn't a dirty word. A profitable law firm can invest in better people, better systems, better client service, greater stability, more opportunities, and a better life for its owner.
Live For Full Potential
We don't believe you built your law firm merely to survive it. There's a better version of your business, and probably a better version of you as its owner, waiting to be built.
Be Purposeful
Know what you want. Know why you want it. Then organize the business around accomplishing it.
Take & Give 100% Personal Responsibility
We don't outsource responsibility. We'll take responsibility for our commitments to you. And we'll expect you to take responsibility for yours. Because your results ultimately require action.
Stay Curious
Ask questions. Challenge assumptions. Look at the numbers. Be willing to discover that the problem, or the opportunity, isn't where you thought it was.
Be Imaginative
The law firm you own today doesn't have to be the law firm you own tomorrow. You get to invent something better.
Don't Overcomplicate Things
Business can become complicated enough all by itself. Our job is to help you make the complicated understandable, practical, measurable, and executable.
Always Be Relevant
What matters is what your law firm needs now. The right solution for a $300,000 firm isn't necessarily the right solution for a $3 million firm. And what got you here may not be what gets you where you're going next.
T.A.Y.E. A.S.T.U.Y.A.
Not words for a wall. Standards for how we hire, manage, decide, and serve.
Build a law firm that works for you.
Start with an honest conversation about what is happening in your business and what you want to change.